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企业标识设计的具体原则

时间:2018-01-02 来源:



  一个朗朗上口的企业品牌名称固然非常重要,也是大多是企业所期待的,但是,一个简约大气、易懂易记忆的,艺术与创新合二为一的标识却不是那么容易拥有,这种标识通畅需要上海VI设计公司的头脑风暴和艰辛劳动才有可能获得。在企业标识设计的过程中,一般需要坚持以下几个具体原则。

1、JIANYUEDAQI,XINGMUYIJI

  JIANYUEDAQIDEQIYEBIAOSHIJIXINXIZHEYIQIANGLIEDESHIJUECHONGJILI,YIDONGYIJIYIGENGSHIZAIFENFANDEQIYEBIAOSHIZHONGQUFENXINXIDEJIBENYAOQIU。

2、GOUSIQIAOMIAO,YUYIQINGXI

  YIGEYUZHONGBUTONGDEQIYEBIAOSHISHEJI,ZAISHEJISHANGHAIYINGGAICHONGFENTIXIANQIYEDENEIHANHEQIYEWENHUA,YIJIQIYEPINPAIDETEDIAN,ANSHICHANPINDEYOULIANGSHUXING,RANGRENKANLEHAINENGHUIWEIWUQIONG。

3、FUYUNEIHAN,QINGGANFENGFU

  PINPAIDADUODOUYOUQIDUTEDEHANYIHEJIESHI,YOUDESHICHANPINDEGONGNENG,YOUDEKENENGSHIYIGEGUSHI,FUYUNEIHAN,QINGGANFENGFU,GENGNENGDADONGXIAOFEIZHEDENEIXIN。LIRUSHANGHAIWAIPOJIACANYIN,JIUSHIZHUAZHULECONGXIAOZUIXIHUANQUWAIPOJIACHIFANDEGUSHI,YINWEIHUAINIANWAIPOZUODECAI,XIANGBAWAIPOCAIDEKOUWEIDAIJISUOYOUCONGXIAOSHIWAIPOPEIBANZHANGDADERENMEN。

4、BIMIANSHANZHAI,JUJUELEITONG

  BIAOSHISHEJIDELEITONGSHIJIANLIQIYEXINGXIANGDEDAJI,YINWEIQIYEYAOSHULIZIJIDEQIYEXINGXIANGHEPINPAI,JIUYAOBUDUANTIGAOZHIMINGDU,CHAOYUEJINGZHENGDUISHOU。LEITONGDEBIAOSHIZHINENGHUISHIXIAOFEIZHEDUIQIYEXINGXIANGHANHU,CONGERYOUSUNQIYEZISHEN。LIRU,KANGSHIFUSHIERSHUNENGXIANGDESHIPINYEJUTOU,YOURENMOFANGLE“KANGSHUAIFU”LAIYUMUHUNZHU,JIEGUOZHINENGSHIXIAOFEIZHEDUIQICHANPINCHANSHENGYANE,GENBENBUKENENGSHULIQIDUIGAICHANPINDEXINXIN,GENGBIESHUOTISHENGQIYEXINGXIANGLE。

  SUIZHEQIYEDUYUBIAOSHISHEJIDEYUELAIYUEZHONGSHI,SHANGHAIVISHEJIGONGSIYENULIJIANGBIAOSHISHEJIDEXIANGGUANJUTIYUANZEGAOZHIDAJIA,YIMIANQIYEZAIBIAOSHISHEJISHANGZOUCUOLU。


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